The Rural Outreach Center (ROC), an East Aurora-based nonprofit organization dedicated to ending rural poverty in southern Erie County and surrounding areas and assisting, empowering and elevating individuals to self-sufficiency, assisted numerous local families throughout the holiday season.
“The Rural Outreach Center invited 51 families and over 90 children to receive donated gifts for Christmas,” said ROC Executive Director Frank Cerny. “Families were selected primarily on their work in setting and working toward personal goals toward self-sufficiency as this is part of the ROC’s model of assisting, empowering and elevating participants.”
More than 70 individuals and organizations helped make this happen by purchasing thousands of dollars in gifts, gift cards and non-food items for distribution. “The community response was overwhelming,” Cerny added.